Here’s how traditional indoor advertising works: your company decides to purchase ad space in a mall, restroom, or other indoor space. Then, you create an advertisement, knowing that it will be seen in that particular location you have purchased.
Indoor advertising is exactly what it sounds like – advertisements shown to people who are indoors. Traditionally, that means ads in shopping centers, restaurant bathrooms, event centers, subway stations, etc. But regardless of the specifics, what are the benefits of indoor advertising?